Reggie Fils-Aimé says Amazon once asked Nintendo to break the law

“Literally, we stopped selling to Amazon, and that’s because I wasn’t going to do anything illegal. I wasn’t going to do anything that would jeopardize our relationships with other retailers. But it also set the stage to say, look, you’re not going to push me around. That’s the way we do business. And that’s how, over time, you build respect.”



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