Six months after launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers.
Roku introduced Howdy in August. The subscription video-on-demand (SVOD) service is $3 per month and does not contain ads.
In an announcement today, Antenna estimated that about 300,000 people signed up for Howdy in August and that the service gained 100,000 subscribers in each following month.
Roku initially offered the service only through The Roku Channel, Roku’s free ad-supported streaming television (FAST) service. People can also subscribe to non-Roku streaming services like Apple TV and HBO Max through The Roku Channel. Antenna said that since Howdy launched, it has represented 23 percent of all SVOD subscriptions made through The Roku Channel.
In March, Roku expanded Howdy’s distribution channels by making the service available through Amazon Prime Video and a standalone iOS and Android app.
Howdy does not claim to offer the latest and greatest TV shows or movies. In fact, part of its slogan is: “Almost everything you want to see.” Currently, its list of featured films is dated exclusively by titles including Brooklyn’s Finest (2009), foxcatcher (2014), edge of tomorrow (2014), raw deal (1986), and age of innocence (1993). Under “Recently Added TVs”, you’ll find we all (2003-2007)mad tv (1995-2009), nash bridges (1996-2001)nip Tuck (2003–2010), and south country (2010-2013).
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