As electric aspirations fade, Porsche sells its stake in Bugatti

02 BUGATTI French Racing Blue

But the world looks quite different in 2026. Electrification may still be rolling out to the masses in China and Europe, but people who buy cars with price tags that look like telephone numbers may not want a fully electric hypercar.

Not a good day

Then the condition of VW Group is also bad. Things are not going well for Porsche after betting heavily on EVs, which is looking even worse in the crucial US market due to Trump’s tariffs. The company reported earlier this month that sales were down 15 percent in the first quarter of 2026. At the VW Group level, CEO Oliver Blume (former CEO of Porsche before his promotion) told Manager Magazine earlier this week that overall capacity across the VW Group brands will be cut by one million cars per year and thousands of job losses are expected over the next few years.

Porsche is therefore selling its stake in Bugatti Rimac, as well as its stake in Rimac Group, to a consortium of investors led by HOF Capital.

“In establishing the joint venture Bugatti Rimac with the Rimac Group, we successfully laid the foundation for the future of Bugatti,” said Dr. Michael Leiters, CEO of Porsche. “And as an early-stage investor in the Rimac Group, Porsche made a significant contribution to the development of Rimac Technology into an established tier-1 automotive technology company. Now, with the sale of our stake, we demonstrate that we will allow Porsche to focus on the core business. We would like to thank Mate Rimac and his team for the constructive and trusting cooperation over the past years.”

“Porsche has been an important partner, and we are deeply grateful for their role in establishing Bugatti Rimac,” said Maté Rimac, CEO of Bugatti Rimac. “With the strong foundation provided by their support, we now have a structure that allows us to execute even more rapidly on our long-term vision. We look forward to our collaboration with our new partners.”



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