X’s Exclusive Threads feature lets creators paywall the end of tweet threads

Today, X announced some updates to its creator subscription platform. The key change gives participating accounts the option to make part of a tweet thread visible only to subscribers. This new creator subscription feature is called Exclusive Threads, an ironic name given to X’s main text-based social media posting competitor called Threads.

The new tool allows a creator to tease paid content, rather than keeping all content behind a subscriber-only gate. A GIF shared by both the Buttons to sign up as a subscriber will be embedded in the post series, with the hope that the need to view the rest of the thread will be a big draw for readers to pay. X is placing an emphasis on attracting content creators, offering other recent features such as ‘Paid Partnership’ labels for sponsored posts.