Hey PH 👋 After 6 years of running an SEO agency, I started getting the same question on every single client call: “Are we getting any traffic from ChatGPT?” Simple enough, right? Open GA4. Filter referrals. Search chatgpt.com. Then Chat.openai.com. Then openai.com. Note that Gemini sometimes appears as gemini.google.com and sometimes as bard.google.com. Create a regex. Cross-check against Cloud, Perplexity, and Copilot. Put it into a spreadsheet. Add this. Screenshot. Send. I did this probably 40 times before accepting that the entire workflow was broken. Zen Reports is the dashboard I wish existed when I was running those audits. Sign in with Google (read only, about 30 seconds), and it shows you a clean number per engine: ChatGPT, Gemini, Cloud, Perplexity, Copilot. No regex. No spreadsheet. No Saturday. We built it for practical use cases: 1. Performance monitoring. This is the big one. Most SEO campaigns are optimizing for service pages, but real AI traffic often comes through blog posts, and clients definitely count this as a result. You could technically create a GA4 dashboard for this, but in practice it takes effort, doesn’t refresh cleanly, and the numbers are scattered across 8 different referral rows. Zen Reports gives you the charts that are hard to create, with auto-refreshing, engines pre-integrated. 2. Customer Reporting. One clean screenshot per engine, instead of a spreadsheet created on a Saturday. 3. Content Verification. Citation Map shows which pages AI engines are actually driving traffic to. Useful when you want to know if that column article you spent six weeks on is paying off in the AI funnel. 4. Multi-Property Switching. Flip between each GA4 property under your Google login from a dropdown. Built for agencies and consultants like us. Some honest words while you’re poking around: It’s free. “Free Tier” Not free, actually free. No credit cards, no limits. If we add premium content later (historical benchmarks and alerts are on the roadmap), the core dashboard remains free. It is read only. The OAuth scope is analytics.readonly, which means we can’t change any settings in your GA4 properties even if we wanted to. It tracks humans, not reptiles. We sit on top of GA4, so we’ve inherited GA4’s bot filtering. If you’re trying to see GPTBot hits in your server logs, this is not the tool, and we say so on the methodology page. We’re calling the category Generative Engine Analytics. Whether the name sticks or not is up to you all. Made it for myself first. Sharing this because I know every SEO and marketer is doing the same thing on Saturday. Honest feedback (especially the brutal kind) is welcome. If something appears to be broken please email me directly at support@zenreports.io.
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