When Plex launched in 2012, it sold lifetime access to its media server software for $75. In 2014, Plex raised the price to be more sustainable for the company, and for years, the Lifetime Plex Pass cost $120. Even the expensive $250 rate offered by Plex from March 2025 through tomorrow was a steal compared to what you get for $250 on Plex right now: a five-year subscription.
As first spotted by The Desk, Plex launched a five-year Plex Pass yesterday. This comes as Lifetime Pass prices increased to $750 yesterday, a change that Plex announced in May and said in a blog post update this week: “Reflects the real, ongoing value of the software and our commitment to building, improving, and supporting Plex for years to come.”
The huge variation in the amount of $250 you can get on Plex is indicative of the company’s financial goals. Plex has yet to declare profitability and has raised $87.6 million in nine rounds of funding, according to CB Insights. The company wants to squeeze more money out of its users and keep the price of its media server business high.
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