OpenAI is reportedly exploring legal options after Apple’s ChatGPT integration into its products failed to meet the AI firm’s expectations.
When the deal was announced, Apple compared the features linking Siri to ChatGPIT to its now-infamous deal embedding Google Search in the Safari browser, insiders told Bloomberg on permission to remain anonymous to discuss the “strained” partnership. And that promise excited OpenAI, which expected the deal could generate “billions of dollars per year in subscriptions,” an OpenAI executive told Bloomberg on condition of anonymity to discuss the partnership.
Instead, OpenAI suspects Apple is deliberately failing to promote the integration and fears the deal could damage the ChatGPAT brand, the sources said.
In particular, OpenAI hates how Apple designed the integration, sources said. A particularly bad option, the sources said, was to force Apple users to force Siri to “specifically invoke the word ‘chatgpt’ when speaking or typing a command.” OpenAI clearly believes that this makes it harder for users to access features. And Apple’s other choices, such as using small windows that provide limited information when responding with ChatGPT output, ensure that users can easily ignore features, the sources said.
As the OpenAI executive explained, Apple did not fully explain how the integration would work when the deal was struck, so OpenAI took a “leap of faith” it now regrets.
“When we heard about this opportunity, it sounded amazing: to be able to acquire a large number of customers and deliver across such a large mobile ecosystem,” the executive said, attempting to explain why OpenAI was willing to enter this arrangement without thinking. Since then, efforts to renegotiate the deal “have stalled,” Reuters reported. OpenAI has refused to enter into other partnerships to work on Apple’s AI models, reportedly due to feeling “jealousy”, reports Bloomberg.
According to insiders, OpenAI is so disappointed with Apple’s work that the AI firm is now “actively working with an outside law firm on a number of options that could be formally implemented in the near future.”
“We’ve done everything from a product perspective,” an OpenAI executive told Bloomberg of OpenAI’s disappointment. “They haven’t done that, and what’s worse, they haven’t even made an honest effort.”
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