We are introducing more useful ads in AI mode
When researching a topic, consumers want to know how a product fits their specific situation. In fact, 75% of people report making faster, more confident decisions by using AI modes in search. That’s why we’re testing two new types of ads built with Gemini, which provide relevant product details along with helpful guidance.
Both of these new formats will feature an independent AI explainer as part of the ad, to help people evaluate their choices. Our Gemini model evaluates and synthesizes information about a product or service, and displays that context with an advertiser’s creative. This consistent, independent feedback ensures transparency and builds trust. These formats will continue to be clearly labeled as “Sponsored”.
- Conversational Discovery Ads: With Conversational Discovery ads, your ad answers a person’s specific question. Let’s say someone searches, “I’m trying to make my home smell like those fancy spas or rainforests. What are some low-maintenance ways to make my home smell amazing?” We use the Gemini model to create creative tailored to that search, highlighting specific relevant features.
- Highlighted Answers: When people are researching, they want useful tips. Now, when the AI mode provides a list of recommendations – such as the best language apps for an upcoming trip – highly relevant, high-quality ads are eligible to appear as highlighted answers in that list.
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