Accounts that primarily aggregate content or repost others’ content without meaningful changes or additions will not be recommended to other users, Instagram explained in a recent Creators Blog post. The platform announced similar algorithmic guidelines for Reels uploads in 2024. They will now apply to photo and carousel posts as well.
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Instagram explains, “Original content” is defined as “work that is entirely created by you or reflects your unique perspective.” This includes original photos and designs as well as third-party content that has been physically edited by the user. “Some examples include adding unique text to content that provides more context than just describing what’s happening, adding creative graphics that provide new information, or using our Remix feature to transform the original,” the blog post reads.
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The platform recommends that accounts that frequently share content share other users’ posts to their stories, use the repost button, or enable collab posts to avoid being marked as ineligible.
Aggregator accounts marked ineligible for recommendations under the new guidelines can reclaim their place in the feed by visiting the original post. Instagram says “the majority” of an account’s posts, carousels, and reels are required to feature original content over a 30-day period for the decision to be reversed. Users can also remove inauthentic content and appeal decisions.
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