AMD’s new pitch: our old tech is so good you should just keep using it

But for desktop PC gamers, AMD has a different pitch. It’s relaunching three Old The component with a big new promise: You won’t need to buy a new motherboard by 2030.

Today, AMD is promising that it will continue to support its AM5 desktop motherboard socket with new Ryzen processors until 2029, which means you can keep upgrading to new CPUs until the end of the decade without having to replace your board.

Even if you’re still on the older AM4 socket, you may have one last upgrade left: It’s re-launching a “10th Anniversary” edition of the Ryzen 7 5800X3D to celebrate the 10th anniversary of that AM4 platform. On June 25th it will be $349.

And if you decide it’s time to switch to an AMD or AM5 socket, the company’s got a new old chip Also for that: a $330 Ryzen 7 7700X3D, possibly a binned version of the existing 7800X3D. Beefier chips range in price from $380 to $450, although they can sometimes be found for $320. On paper, the 7700X3D looks only slightly slower:

Meanwhile, in the GPU realm, AMD is finally bringing its formerly China-exclusive Radeon RX 9070 GRE to other countries, including the US, starting June 1 for $549.

This doesn’t sound as friendly to PC gamers, as $549 was supposed to be the starting price for the significantly more powerful RX 9070, not the cut-down GRE version that lags behind the RTX 5070.

AMD is making an interesting pitch at a time when everything, especially gaming, is starting to seem very expensive. Does this reassure you?



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