Tubi shares how it’s recruiting creators

Are content creators the streaming stars of the future? Tubi is betting on it.

The ad-supported streaming platform, which allows subscribers to stream movies and TV for free, is expanding its library with shows from content creators like podcaster SelenaSpookyBoo, food critic Keith Lee, and comedians KevOnStage (Kevin Fredericks) and Big Jah.

At VidCon 2026, Jess Borison, Senior Manager of Creator Partnerships at Tubi, gave a speech on Creator Mainstage, Inside Tubi’s Creatorverse: A Roadmap for Creators, and Mashable.

Here are the big takeaways from the panel.

What does Tubi want from content creators?

Borison began by explaining Tubi’s goal of putting “fandom at the forefront.” He said the streamer has been expanding significantly into the creator space, launching 40 exclusives in the last year. Additionally, he said 30% of Tubi’s audience is not on YouTube, giving content creators an opportunity to expand their reach through Tubi.

But what is Tubi looking for in content creator collaboration? Borison brought a checklist.

1. Stuff Fit: Lean toward proven styles that match with Tubi fans

Tubi has a huge library of movies and TV shows. Therefore, creators who are working within genres that align with the most popular verticals may be of interest to streamers. Borison told viewers that the most watched genres on Tubi are true crime, horror, comedy, black entertainment, adult animation, reality challenges, dating and young adult content.

As an example, Borison said horror is very popular on Tubi. So Selina Spookyboo, who loves a scary story or a haunted house, was a perfect fit, as it was Bloodsucker: Origin, A YA vampire show from Rock Squad.

Mashable Trend Report

2. Package Library: Distribute non-specific content. Think about evergreen, episodic and/or diurnal seasons.

Some content creators are licensing their pre-existing content to Tubi, such as MeatEater, author and TV personality Steven Rinella’s YouTube series about hunting, fishing and outdoor adventures. There are now 13 seasons available on Tubi, and Borison says viewers watch an average of four and a half hours at a time.

In the Q&A portion of the presentation, he expanded on Tubi’s interest in long-form content, noting that it supports at least 10 episodes with a runtime of 15 minutes or longer. Binge watching on Tubi is a big trend. So, creators looking to work with them should consider which parts of their library can grow and give new audiences a chance to engage.

3. Develop exclusive content

Tubi is also interested in creator-produced content exclusive to its platform. In June, Deadline reported that Tubi had signed its “most extensive producer partnership to date” with Kevin Fredericks (aka KevOnStage).

The addition of a second season of Fredericks’ Tubi original series, Borison excitedly shared safe placeHe is also working on a comedy special and a film with the streamer.

4. Community Engagement: Share with your fans

One attendee asked if Tubi had any limits on the number of followers a creator might consider for a license.

Borison replied, “We’re not necessarily looking for a specific subscriber count. We’re more focused on portability. Will your audience travel to watch anything you do? Are they coming to live shows? Are they buying stuff? Are they engaged with everything you do, and will they be excited to see more content in a different location?”

Finally, he praised Tubi stars Big Jah, KevOnStage and Keith Lee, who use their social platforms to point their existing fans to their shows on Tubi. Additionally, Borison said creators have made financial investments in shows that perform well on the streamer. According to the financial agreement, “It’s standard, it’s 50/50 rev share across the board.”

With all this information, some people in the crowd were ready to do business with Tubi. But it’s not as simple as signing up for an account like YouTube.

Borison explained, “We often work with a lot of distributors who will give us content if they have distribution deals with creators. They can provide your content to us, we can review it, and if it makes sense, we can work through them. You can also go direct, and we’ll take a look at your content. If the fans work, if the audience feels right for our TV audience, then we can get you ready to go on a TV platform.” Will set up with our portal team.”

Mashable is reporting live from VidCon 2026 In Anaheim. Follow our coverage producer for interviewPanel highlights, and the biggest moments from the convention floor.