RAMaggedon makes another claim.
in an interview with wall street journalApple’s outgoing CEO all but confirmed that higher prices are on the way for the company’s products. “Unfortunately, price increases are inevitable,” Tim Cook told the publication. “We are doing our best to mitigate the huge increases that we are being given, and we are trying to protect our customers from the increases, but the situation has become untenable.”
Unfortunately, Cook didn’t provide any specifics about how much or when the prices will increase. With WWDC 2026, Apple is just a few months away from announcing its iPhone 18 lineup. It seems that those devices will be more expensive than the previous generation. The same applies for any new laptops and tablets Apple launches this year. And given the industry’s ongoing struggle to source components, courtesy of increasing demand from AI developments, Apple’s current product lineup may not survive a surge in prices.
“Supply is low at a time when consumers want devices and memory drives are driving up steep prices,” he said. “We certainly need memory pricing and supply to return to a reasonable level for consumer products. That’s the bottom line.”
Cook’s interview was generally diplomatic. It seems he opted to deliver the bad news rather than hold his successor John Ternes responsible for the upcoming price increase. He also acknowledged how extreme the RAM and storage market has reached: “I haven’t seen anything like this in any sector in the last 40 years.”
Apple is hardly the first tech company to make essentially a similar announcement. Samsung, HP, Microsoft, Nintendo, and Valve have all addressed the impact of the rising cost and demand of RAM over the past few months.
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