Paying users will have the tools to reach a broader or more specific audience.
We learned last month that Meta was planning to introduce subscription tiers for many of its social media properties. Today marks the global rollout of the Instagram Plus option, and the company has offered more details about what exactly will be included for paying users.
Most features are about showing content to people. Story Spotlight prioritizes your profile for friends while Story Extend keeps disappearing content visible for 48 hours instead of 24. Subscribers can also create multiple audience lists and choose which of them will see the story. There’s a tool to preview stories, it has statistics on how many times your stories have been re-viewed and a way to find people who have viewed the story. And if you don’t want a piece of content to appear in the main feed, you can choose to publish a post directly to your profile or Highlights.
There are some customization options as well. Subscribers can select from a collection of app icons and choose the text font for their bios. They’ll be able to pin six items to the top of their profile and send animated super hearts when reacting to friends’ Stories.
Meta’s announcement said more capabilities will be added in the coming months. Instagram Plus costs $3.99 per month.
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