Saleforce CEO Marc Benioff at a conference in San Francisco

Salesforce Announces Huge AI Initiative and Calls It ‘Headless 360’

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Saleforce CEO Marc Benioff at a conference in San Francisco

The Boneless 360 is a high-effort, low-reward skateboarding trick – a variation of an iconic trick from ’80s skateboarding that doesn’t actually look very good in modern street skating, even though it’s hard to pull off.

A “headless 360” perhaps, if your head falls off while doing a boneless 360, which is not unimaginable.

This is also Salesforce’s newly announced initiative to incorporate agentic AI into every corner of its product.

According to VentureBeat, whose reporter Michael Nunez reported on the announcement of Headless 360 at the TDX developer conference, Salesforce looks like it’s attempting something that it must admit is quite ambitious:

[The announcement of Headless 360] Delivers over 100 new tools and skills available immediately to developers. It marks a decisive response to the existential question hanging over enterprise software: In a world where AI agents can reason, plan, and execute, does a company still need a CRM? [Customer Relationship Management system] With graphical interface?

Salesforce’s answer: No – and that’s exactly the point.

Last year, Salesforce CEO Marc Benioff claimed that 30% to 50% of the work within Salesforce was being done by AI, saying, “We all have to look at the idea that AI can do the work we were doing before, and we can move on to doing higher value work.” Judging by the name, it looks like they’ve not only adopted it; They have turned them 360 degrees, and they have fallen tragically.

To a large extent, Salesforce should automate businesses’ relationships with their customers – keeping track of what they are doing, and timing and executing follow-up conversations. With Headless 360, it seems like they want users to be able to take their hands off the wheel completely – sign up for Salesforce, and then, in theory, literally never log in again.

Remember, Salesforce was one of the companies whose values ​​declined in February due to SaaSpocalypse fears. They are on the defensive, making an argument for themselves that it must continue to exist. The approach of using current AI across your entire flagship product seems, in the short term, like a very high-effort move. Let’s see if it’s also high-reward.





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