MidJourney excels at producing visually compelling images, but there is still a gap in controllability.
For more structured use cases (such as consistent characters, branding, or production-ready assets), it may be difficult to achieve predictable results without repeated trial and error.
The Discord-based interaction model also adds friction compared to more direct, UI-driven tools.
Finally, pricing may seem restrictive when exploration requires multiple iterations.
Bridging the gap between creative exploration and precise control will greatly expand its use cases.
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