Hisense U7SG TV Review (2026): Better Design, Great Value

Unlike previous years, which TV lovers like me call “the brightness war”, the U7SG doesn’t outshine its predecessor, but that’s not a problem. It gets about three times brighter than anything you might stream (which is naturally shadowed due to compression), and it has enough firepower for all but the brightest 4K HDR Blu-rays. Its color processing shows a little more restraint than previous models. It’s not exactly what I’d call “exact as the director intended,” like the best TVs I’ve tested, but it manages to keep itself from drawing your attention most of the time.

The high brightness matches deep black levels, without much of the “blooming” or “halo” around bright objects that can degrade the contrast of many budget-friendly TVs. It’s not as flashy as an OLED TV, which can control each of its millions of pixels on demand, but in deep space scenes it will surprise you just the same. I’m glad the TV’s weird local dimming problem didn’t come up in real-world content, but the picture flattens out shadows in dark scenes more than expected, even though the matte-like screen does a good job of keeping out reflections.

Photograph: Ryan Vaniata

There are some other notable flaws as well. Shifting to the TV in my easy chair resulted in dull colors, loss of contrast between the brightest and darkest images, and uneven backlighting, what’s called the “dirty-screen effect.” Rory McIlroy won against the green backdrop of the Masters on Sunday. This wasn’t an issue when viewed face-to-face, but still, I noticed some faint yellow lines on the left and right sides of the screen along with the light background. (I probably wouldn’t have paid much attention to them if I wasn’t bombarding this TV with test stuff in the first place.)

The U7SG still doesn’t feel like a premium model. But this is a very clear, bright TV, and when RGB appears on other Hisense models and its price comes down it will feel like it’s worth the money. If you want something brighter than a similarly priced OLED like the LG B5, the U7 is a great buy and has some nice upgrades over last year’s U75QG.

We’ll know more about the 2026 TV landscape once the new RGB TVs arrive, but if you want a powerful, classy-looking TV before then, the U7SG should be on your list.