Google now lets big creators and publishers in the US claim dedicated profiles in Search to highlight things like videos, articles and their other profiles online. But this feature will not be available to most people or organizations; Google is limiting this to people with at least 100,000 YouTube subscribers, 100,000 followers on Instagram or TikTok, or 300,000 followers on TikTok. To create a search profile you must meet the minimum requirements on one of those platforms and be at least 18 years of age.
In the demo video, Google shows how a Search profile can include links to websites and other platforms, a brief summary of the person or brand, pinned media from places like TikTok and Instagram, and a feed aggregating posts from multiple platforms. We have already created a profile for The Verge – Check it out and follow us!
Google already has Knowledge panels that pop up for notable people and publications, but these new profiles offer more control over when those people and publications are shown. They also offer an alternative to dedicated link-in-bio services like Linktree that creators already use to aggregate their various online presences into one place.
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