The organization will not allow any non-sponsor brand to be displayed on the field.
FIFA is known for having a strict policy to ensure that brands that are not official sponsors and advertisers do not appear on World Cup grounds and stadiums. For example, it recently ensured that Beats was not receiving any free advertising on the field and that Bayern Munich player Jamal Musiala covered the logo of his headphones with tape during warm-ups.
At FIFA’s request, Jamal Musiala had to cover the logo of his Beats by Dre headphones with a tape strip before the Curaçao game. FIFA is cracking down on brand logos at the World Cup – even requiring players to hide logos if companies are not official tournament sponsors… pic.twitter.com/PaAPBZYXP5
– Bayern and Germany (@iMiaSanMia) June 16, 2026
X user @iMiaSanMia posted a photo showing Musiala wearing headphones with a covered logo before Bayern’s match against Curacao, reportedly at the request of FIFA. If you haven’t heard yet, FIFA also covered the Levi’s logo with tarps over Levi’s Stadium in Santa Clara, California, which is being called the San Francisco Bay Area stadium for the World Cup. Of course, Levi’s took advantage of the buzz about it and replaced their social media profile picture with a tarp-covered version of their logo.
While the Beats branding is not visible on the field, it is visible on the social media posts of a number of football/soccer players. In fact, it’s using players to tease an unannounced over-ear headphone model, which may have customizable colors based on the variety we’ve seen so far.
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