Pop star Dua Lipa has taken legal action against Samsung, accusing the electronics giant of using her face to sell TVs without compensation or permission. As first reported DiversityThe lawsuit also claimed that Samsung is liable for “unauthorized commercial exploitation” as well as copyright and trademark infringement.
The complaint stems from Samsung using an image of Lipa’s face on cardboard packaging for its TVs last year. The English musician became aware around June 2025 and repeatedly demanded Samsung to stop using his likeness on packaging. However, the lawsuit claimed that Samsung’s response was “disappointing and harsh”, while the products in question are still being sold today. In the complaint, Lipa’s lawyers said that Samsung has profited from using her image, giving the impression that Lipa has endorsed the product when she has not. The lawsuit also cites posts on X that suggested some customers would buy a TV after seeing Lipa on the box.
“Samsung’s infringing conduct makes a mockery [Lipa’s] hard work in establishing a successful brand and she has been deprived of the ability to control and monetize her assets,” the lawsuit read. In addition to the alleged ill-gotten monetary gains, the lawsuit states that Lipa owns the copyright to the photo used on the Samsung TV box after it was taken backstage at the Austin City Limits festival in 2024. This is not the first time Samsung TV has run into legal trouble, Samsung was one of five TV makers sued by Texas Attorney General, Ken Paxton, for using ad-targeting spyware on its TVs in December. Samsung has been contacted for comment on the LIPA lawsuit and will update the story when we hear back.
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