Digg is back again and has taken on another form: a website that aggregates news about artificial intelligence. “[T]The Internet has more noise than ever, and the people who can sort through the signals have never been more valuable,” Digg CEO Kevin Rose said in its announcement. ”Dig’s job is to find that signal and bring it to you.” AI is just the beginning, he said, calling it “the noisiest, most fast-moving place on the Internet.” He promised that more verticals were coming, but did not say when Digg would start collecting news about other topics.
Currently, the website follows 1,000 people directly involved in AI research, investment and media, built from X’s social graph. OpenAI’s Sam Altman tops the list along with several other celebrities including Elon Musk, OpenAI founding member Andrej Karpathy, Google DeepMind chief scientist Jeff Dean, AI pioneer Yann LeCun and former chief AI scientist at Google Cloud Fei-Fei Li. The new website is live on di.gg while it is still in alpha. Rose says she’s moving back to digg.com when the company is ready, though it’s unclear whether that will happen when it has more verticals to offer.
If you’ll recall, Digg launched an open beta in January in an attempt to come back, but it shut down just two months later. The company said at the time that it had been targeted by SEO spammers just hours after its launch. Due to the scale and speed at which bots flooded the website, Digg was unprepared to fight them and the tools the team had deployed were not sufficient. Company CEO Justin Maizel admitted at the time that votes and comments could not be trusted on the website due to all the bot activity.
Mezel also announced in March that Digg founder Kevin Rose was joining the company full-time, and based on Rose’s latest post, he has now become CEO as well. Rose was the one who planned Digg’s return in 2025 in partnership with Reddit co-founder Alexis Ohanian. He then said that he had “a new vision to restore the sense of discovery and genuine community that made the early Web such a fun and exciting place.” In his new post, Rose did not explain how Digg is avoiding bots this time.
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