The explanation is simple.
The claim is false as stated:
…bots overtook human traffic online for the first time in Internet history.
Cloudflare data shows that online traffic is still about two-thirds human, not the high volume being claimed. The CEO ignored the overall traffic numbers on his own dashboard, and instead published the HTML-only numbers as a fact about the entire Internet.
This is a lie about what the data shows, and the “all” selector on his own page proves it.
The category Prince points to as the cause is the opposite. The agent is small. The AI bucket is actually filled by training scrapers like GPTbot and Cloudbot, pulling text to build models, which have been climbing steadily and have been around since their announcement. He blamed the friendly, fast-growing group of agents who brought the emeralds to the public and the unfriendly bulk swapping (mass scraping for training). Why? We can guess, but that’s exactly what traffic Bill owes his pay-to-crawl product to.
This is a sales pitch.
And it is based on lies.
Real data shows that search crawlers are the largest bot category by a factor of two, the AI numbers are padded by counting Googlebot twice, what AI traffic exists is mostly training scrapers, and the agentic category Prince points to is the smallest bucket in his company’s taxonomy. Their “agent” enhancement press release is disproved by their dataset.
<a href