Apple may have a secret weapon for its revamped Siri that could help it compete against other AI chatbots. bloombergMark Gurman reported that Apple will introduce a feature that will automatically delete chats in the updated Siri, as seen in its Messages app. According to Gurman, users will find a Siri setting that toggles between saving chatlogs for 30 days, a year, or forever. Gurman said Apple will also offer an option for whether Siri will launch in the context of its previous conversation or start an entirely new chat.
However, automatically deleting chatlogs comes with a serious downside. Most LLMs like to ingest as much personal data as possible from chats to enhance their abilities and better prepare their future responses. On the other hand, according to Gurman, Apple takes a more restrictive approach, using synthetic data generation instead of real user data to train its AI. Now, however, Apple may be able to publicize the fact that its AI lags the competition as a byproduct of its desire to protect the privacy of its users.
Apple has a long history of prioritizing user privacy, while their companies already make chatlogs available for criminal cases or lawsuits due to the relatively short lifespan of AI chatbots. Despite some competitors offering incognito modes such as ChatGPT’s temporary chat feature, Gurman explained that Apple’s stance is that user privacy protections should be included rather than an optional setting. We’re expecting the new Siri to see its long-awaited debut at WWDC2026, which kicks off on June 8.
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