Amble One is configurable from the start. The rear seats fold flat. A canvas weatherproofing option is coming. A lockable front box will replace the standard basket for urban shoppers. Hard doors are not planned, but a second platform – already in design and targeting a 2029 release – will move further toward traditional-car territory with removable doors, a lowered roof, and a hardtop; It cleverly aims to replace not the family’s primary car, but its second car.
That upcoming “Amble Two” is clearly a big bet. “Most families don’t need a $50,000 BYD or twice the Tesla,” says Ruiz. “A second vehicle for families can be something that is purpose-designed, designed for shorter trips – and it can also be much simpler, more fun, more spacious and more affordable.”
Car brands have models that are trying to break into this market as well. The 28 mph Citroën Ami with its 46 mile range is a prime example. Stellantis, which owns Citroën, recently announced plans to expand the capacity of its supermini electric cars. “This is the beginning of a turning point,” says Ruiz.
Still, Embley may have a chance. According to Ruiz, the company apparently has 12 signed customers, more than 500 vehicles committed, and signed revenues of more than 10 million euros. Properties including Amangiri in Utah, Mustique Island, Six Senses Les Bordes in the Loire Valley and Uva’s own Na Praia in Comporta have placed orders. The first hospitality deliveries of Amble One will begin in mid-2027, while consumer preorders for Europe and the US are now open, with deliveries in 2028, starting at $25,000.
“A lot of companies in micromobility start out in the urban market and want to compete with everyone else, and we all know that hasn’t worked out so far,” Honig says. “We are taking a different approach: build our brand as a premium brand, and then move into this urban market step by step.”
Could this “luxury” lunar-inspired supermini EV force us all to abandon our ICE second car and finally embrace micromobility? Amble One is a more attractive prospect than the contenders that came before it.
This story originally appeared on Wired.com.
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