The Ember Artline comes in a 55-inch size ($899.99) and a 65-inch size ($1,099.99). Buyers can take their pick from 10 interchangeable frame colors.
Amazon originally unveiled the Ember Artline at the Consumer Electronics Show in January, where it also announced it would rebrand all of its smart TVs with the “Amber” moniker. (The Fire TV name will still apply to Amazon’s TV interface, streaming media player, and soundbar.) As of the time of writing on Wednesday, April 15, Amazon’s TV listings had been updated to reflect the new branding.
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According to the press release, Amber Artline owners get free access to a library of over 2,000 artworks:
There is no additional cost or subscription required to access the thousands of free artworks available on Amazon Amber Artline. Our collection spans artistic movements and includes contemporary works of street art, murals, mixed media and photography, as well as Impressionist classics by Monet, Degas and Renoir. Subscribers also have access to 60 exclusive motion video pieces commissioned by documentary filmmaker Sam Nutman, who traveled around the world capturing landscape and wildlife scenes.
If you’re not sure which pieces will look best on your wall, Amber Artline can make suggestions using its AI-powered “Match the Room” feature. Upload some photos of your room by simply scanning a QR code from your phone. Amazon said the TV will pull artwork options based on the colors and decor style of your space, as well as any “recurring themes” in your existing wall art.
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You can also display slideshows and collages of your personal snapshots by connecting Amber Artline to your Amazon Photos account.
Amazon’s AI-powered “Match the Room” feature can suggest artworks that fit the ambiance of your home.
Credit: Amazon
Notably, the Amber Artline is the only TV in Amazon’s lineup with a matte finish, making it more believable as a work of art than a traditional screen.
Billed as “Amazon’s first lifestyle TV,” the Ember Artline is now the most affordable alternative to Samsung’s The Frame, a popular premium 4K QLED TV that also doubles as an artline. Competing options like Hisense CanvasTV and TCL NXTVISION TV are priced at $999.99 and $1,299.99 respectively in the 55-inch size. Samsung’s latest 55-inch The Frame is also available for $1,299.99.
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In 2022, Amazon updated its affordable Fire TV Omni QLED Series (now Amber QLED Series) with an “Ambient Experience” gallery feature that mimics The Frame’s Art Mode, allowing it to display art or photos. However, that model lacks the matte finish and picture frame-like bezel — meaning the Amber Artline is Amazon’s first proper The Frame duplicate.
Apart from the price, Ember Artline’s extensive and completely free library also makes it an attractive purchase. Frame owners get access to a rotating selection of only 30 pieces per month; Its entire library of over 5,000 pieces is locked behind a Samsung Art Store subscription ($4.99 per month or $49.99 per year). The Hisense CanvasTV comes preloaded with about 1,000 pieces, while the TCL NXTVISION TV has access to just over 350 artworks, but over 100,000 pieces of AI-generated art.
Amber Artline includes access to over 2,000 free art pieces.
Credit: Amazon
Based on a cursory glance at its spec sheet, the only major downsides to the Amber Artline appear to be its lack of Dolby Atmos support and its native 60Hz refresh rate. With smooth refresh rates of 120Hz to 144Hz, its rivals are better suited for gamers and hardcore movie lovers.
The Ember Artline comes with a custom wall mount, but if you want to put it on a console, you can purchase feet for it for $19.99. Additional frames start at $74.99 each.
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