Summer is upon us, and whether you’re taking a trip somewhere tropical with your girlfriends or planning a family vacation across the states, air travel may be in your immediate future. And while booking a flight isn’t always a stress-free experience, Alaska Airlines makes everything easy from start to finish.
When the SI Swimsuit team traveled to Loreto, Baja California Sur, Mexico last December for 2026 magazine, we flew with Alaska Airlines and were particularly amazed by the hospitality shown by the airline in terms of customer service.
Eric Edge, vice president of brand and marketing for Alaska Airlines and Hawaiian Airlines, says the airline is dedicated to delivering a premium brand experience whether guests are flying domestically or internationally. “We want people to feel taken care of when they fly with us,” he explains. “Travel can be stressful, so much of our focus is on creating a brand experience that feels thoughtful, trustworthy and truly welcoming from start to finish.”
A prime example of that hospitality is the experience in the new International Business Class suites on the airline’s brand-new Boeing 787 Dreamliner. Announced in March, the premium long-haul product includes private lie-flat suites, premium bedding, elevated dining and other thoughtful touches designed to provide greater comfort and care during travel. In late 2026, Alaska Airlines will install Starlink on its Dreamliners, giving guests even more opportunities to stay connected, stream content and work while in flight.
In addition to a premium brand experience, Alaska Airlines is distinguished by a culture that prioritizes safety and care above all else. “We want the experience to feel warm, human, and personal, not just efficient,” Edge says. “Airlines play a role in some of the most important moments of people’s lives, whether it’s a vacation, a family trip or a big milestone, and we never want to lose sight of that.”
No matter where your seasonal travels take you this summer, keep Alaska Airlines in mind when it comes to booking your next trip. With Alaska Air Group service to more than 140 destinations in North America, Central America, Asia and the Pacific, you’re sure to find a flight that suits your travel needs while going above and beyond.
And while Alaska Airlines has launched new international service and continued to grow its Atmos Rewards program this year, there’s still plenty to come from the nearly 100-year-old brand through the remainder of 2026.
“Throughout the remainder of the year, guests will continue to see more Starlink connectivity across our fleet, new destinations added to our growing global network and as we bring together the best practices of Alaska and Hawaiian Airlines to create an overall more seamless travel experience,” Edge assured.
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