Wendy’s Joins ‘6-7’ Meme Fun with 2-Day 67-Cent Frosty Deal

Wendy’s is hoping to bring a little sweetness and maybe even a laugh to the chaos of Black Friday.

Starting Friday, November 28, the fast-food chain will have a special one-day deal nationwide, offering small Frosty treats for just 67 cents both in-store and online.

From November 29 through December 7, this deal will be available only on mobile orders – only through the official Wendy’s app or online.

Restaurant “6-7” is one of the most recent eateries to join the meme fun. Earlier this month, on November 6, Pizza Hut launched its “6 7 Menu”, a two-day special offering boneless wings for 67 cents each.

Customers were able to order “6 7 Menu” boneless wings in nine flavor options, which included sauces such as Spicy Garlic, Sweet Chili, Honey BBQ, Buffalo Mild, Buffalo Medium and Buffalo Burnin’ Hot and Garlic Parmesan, as well as two dry rub offerings: Lemon Pepper and Cajun-Style.

Within the same week, Domino’s launched its own numerically linked promo deal, offering customers a large pizza with one topping for $6.70. According to its website, toppings include bacon, ham, anchovies, chicken, Philly steak, pepperoni and sausage. For veggie liver, options include tomatoes, jalapeño, spinach, banana peppers, black olives, pineapple, mushrooms, onions and green peppers.

For those who are confused by the “6-7” acquisition, don’t worry: you’re not alone. Gen Alpha has launched the catchy phrase into the mainstream, but there seems to be no clear explanation for its popularity.

The callout comes from the viral Skrilla song “Doot Doot (6 7)”, which references NBA player LaMelo Ball’s 6’7″ height. In October, dictionary.com titled the phrase “Word of the Year”, reinforcing its confusing generational significance.