While companies like Coca-Cola turned to generic AI to create “visually jarring” holiday ads this year, Apple is continuing to embrace practical effects with its new festive short film. a critter carol Featuring a forest filled with tech-savvy woodland creatures.
In the ad, a passenger drops his iPhone 17 Pro, which finds a curious raccoon, who uses it to shoot an impromptu performance of the song “Friends” from Flight of the Conchords, along with other animals including a bear, wolf, owl, deer, squirrel and rabbit. The phone is eventually retrieved by the passenger, who uses his Apple Watch to find it.
Just as the introduction of the new Apple TV was created by filming a glass model of the logo glowing with colorful lights, Apple released a behind-the-scenes look at the practical effects used to create it. a critter carolA lot of blue screen and blue bodysuits were used, allowing the jungle set to be digitally expanded and the human actors removed in post-production, but all the creatures were hand-crafted puppets, brought to life by a small army of puppeteers controlling various body parts, And yes, the entire production was shot on the iPhone 17 Pro,
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