What’s old is new again – wine is back.
Well, sort of. And Other Stuff, a nonprofit group run by Jack Dorsey — yes, the Twitter founder who basically killed Vine — financed Devine, which launched on Thursday. Its branding is very similar to that of Vine, it focuses on six-second videos and will feature archived, vintage wines. TechCrunch, who spoke to the company, reported that Devine users will have access to more than 100,000 archived Vine videos.
Here’s what Devine’s site says:
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“Experience the raw, unfiltered creativity of real people sharing real moments in a 6-second loop. Built on decentralized technology, owned by no one, controlled by everyone.”
It tracks that someone would attempt to reboot Vine, which feels like its spiritual successor, given TikTok’s massive success. In fact, Elon Musk had recently threatened to reboot Vine.
In addition to rebooting the six-second concept and relying on open-source technology, Devine has another interesting core promise: no AI. In a time of increasing AI bias, Devine will not allow – and will block – AI-generated content to be posted.
Vine is dead. Let’s keep it that way.
“So basically, I guess, can we do something that’s nostalgic?” Evan Henshaw-Plath, the person leading the project, told TechCrunch. “Can we do something that takes us back, that lets us see those old things, but also lets us see an era of social media where you can either have control over your algorithms, or you can choose who you follow, and it’s just your feed, and where you know it’s a real person who recorded the video?”