This has been debated for years – should the Monday after the Super Bowl be a national holiday in the United States?
Tom Brady, a man who knows a thing or two about winning the “Big Game,” has teamed up with the leading instant commerce platform, comedian and actor Drusky and GoPuff to support “The Super Monday Coalition” – a nonprofit dedicated to making that Monday a federally recognized holiday through advocacy and political action.
“The Big Game brings every single American together,” Yakir Gola, co-founder and co-CEO of GoPuff, said in a news release obtained exclusively by Fox Business. “That’s why the Monday after the big game should become Super Monday – an official federal holiday that honors competition, winning and our love of the greatest country on Earth.”
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Drusky’s reaction in the new GoPuff ad shows Tom Brady preparing to throw the football. (GoPuff/Fox News)
No, this is not a gimmick or a regular advertisement featuring two well-known figures from sports and pop culture. A source involved in the seven-figure campaign tells Fox Business it’s a real effort, as there will soon be ads targeting people in Washington, D.C., to make the federal holiday a success.
Gola added, “By supporting the Super Monday Coalition, we are taking real action behind a cultural truth.” “Now, the President and Congress have a chance to do something truly historic – to recognize a tradition that already unites this country and create a national holiday that Americans will celebrate for generations to come.”
Tom Brady joins instant commerce leader GoPuff in multi-year strategic partnership
As part of the campaign launch, Brady and Drusky star in a new commercial for GoPuff, titled “Hard Pass”, Which mirrors the dreaded Super Monday experience at the office. The ad will premiere during Fox’s broadcast of the Green Bay Packers-Detroit Lions game on Thanksgiving Day.
“Going to work the day after the big game? Tough pass,” Brady said in the news release. “Large numbers of employees unexpectedly walk out of work the day after the Big Game, creating a huge headache for businesses across the country and a drag on our economy. That’s why I’m deepening our partnership with GoPuff to tackle this problem. Together, we’re supporting the Super Monday Coalition and advocating for an official holiday after the Big Game.”
Tom Brady and Drusky smile during a GoPuff ad in hopes of making the Monday after the Super Bowl a national holiday. (GoPuff/Fox News)
To Brady’s point about numbers, the Harris Poll found that 43% of employed Americans believe the Monday after the Super Bowl should be a national holiday, while 56% of respondents who plan to watch the Big Game want their organization to give them the next day off.
GoPuff, using its platform to provide financial support and visibility for The Super Monday Coalition, believes the holiday actually makes financial sense, too.
Experts estimate that about $3 billion in economic activity was lost to American businesses. GoPuff believes that a planned national holiday would help “replace disruption with predictability”, giving employers, employees and families the ability to plan ahead.
The “Hard Pass” campaign for GoPuff will continue to share its message throughout the remainder of the football season in hopes of getting sports fans – and every American in general – to support the movement.
Tom Brady and Drusky are thinking of making the Monday after the Super Bowl a national holiday, and GoPuff is doing the same. (GoPuff/Fox News)
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GoPuff will donate 1% of its profits from Super Monday collections to the Super Monday Off Coalition from now until February 8, 2026. The company is also urging customers to sign an online petition and contact their elected officials.
“Declaring Super Monday a national holiday is a pro-family, pro-worker, pro-America victory,” Gola said. “Employees return refreshed and energized Tuesday. Kids get a chance to relive the glory days with their parents instead of sleeping in class. Businesses plan ahead instead of scrambling. And every American gets another day to feel proud of the red, white and blue.”
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