TikTok introduced a new “Bulletin Board” feature for creators that allows them to send updates directly to their followers’ inboxes. The idea is similar to channels broadcast on Instagram or Telegram’s one-way messaging feature.
People who choose to join the creator’s bulletin board will receive updates in their TikTok inbox. Updates may include text, links, polls, or photos; Also other TikTok posts or life. Followers who join a board can react to messages but won’t be able to comment or reply like a normal DM or post. According to TikTok, the feature could be especially useful for musicians and artists, as it allows them to share new songs and give fans a way to “pre-save” upcoming releases.
For creators with a large number of followers, having a bulletin board can help streamline their ability to interact with fans without having to wade through an overloaded inbox or post individual video updates. It also gives them a way to get their work (including links to non-TikTok content) in front of their biggest fans without relying on the whims of the app’s recommendation algorithm.
The bulletin board is now available to all creators over the age of 18 with 50,000 or more followers. TikTok users can find and join bulletin boards on creators’ profiles.