In another attempt to reduce our attention span to filth, TikTok has released the PineDrama app, which offers serialized drama series that are about a minute per episode. As seen for the first time business insiderThe app is designed exactly like TikTok, but instead of trendy dance videos, you can scroll and watch “micro dramas.”
For those new to this category, micro dramas are bite-sized TV shows that are shot in vertical video and available in minute-long episodes. Don’t expect any nominations for Best Original Screenplay with a series like the officer fell in love with me Or married the enemy of his previous lifeBecause they usually offer soap opera vibes with cliffhangers that keep users scrolling to the next episode. The app is designed to keep people engaged with a Discover tab, a place to save favorites, and the ability to respond in real-time with other viewers.
Right now, all microdramas on Pinedrama are free to watch and contain no ads. It’s unclear if TikTok will offer any costs or offer advertising in the app, as other micro drama options like Dramabox or ReelShort have a paid structure. Late last year, TikTok also introduced a way to watch micro dramas within its own app, with a section called Minis. This isn’t the first time we’re seeing a shorter TV show format, as Quibi made waves with its format of episodes less than 10 minutes long. However, perhaps even 10 minutes was too long as the startup ultimately shut it down after eight months.
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