TikTok is testing a new control that will let users manage how much AI-generated content appears in their video feed on the app. To help make filters more effective, the app will also soon start adding invisible watermarks to AI content.
The new AI slider will appear alongside TikTok’s other content controls under “Manage topics,” which currently allows users to set how much they want to see from content areas including dance, current affairs, and fitness. Like those sliders, AI controls will allow users to request to see more or less AI content, with two levels in either direction.
The AI slider will only work if TikTok itself knows which content is created by AI, so it is also working on improving detection. Recognizing that users often remove visual watermarks from AI-generated content, the company will begin adding invisible watermarks to content created with its own tools like AI Editor Pro, as well as any videos uploaded with C2PA content credentials – an industry-wide authentication standard, though one that has already shown its limitations.
TikTok says both changes will be implemented in the “coming weeks,” though the AI content moderation is only a test for now.