It was a stark black and white ad, dramatically designed with the tattooed face of former boxing legend Mike Tyson at the center. Tyson starts the ad by telling us that his sister Denise “died from obesity” at just 25 years old. He further said, it was a heart attack. Dramatic cuts to his joined hands. “I was so fat and dirty,” Tyson tells on camera, adding that his sister’s story mirrors his own message. “I can eat anything. I weighed about 345 pounds.” The music becomes cheerful. “I hated myself so much when I was like that. I just wanted to kill myself.” He first cuts a carrot, then an apple. He tells Americans, presumably half-listening as they enjoy some delicious dips and spicy wings with their loved ones, that we are still a bunch of fat, “stupid” people despite being the most powerful country in the world.
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Did you know that powerful people are all fit and skinny, and our physical appearance makes our country’s actions morally defensible? Wait, isn’t that the point? What is the matter? The screen reads, “Processed food kills.” Oh.
We, the viewers, are already inundated with constant advertisements for GLP-1 drugs sold by former body positivity icons serena williamsTake a bite of our burger and a sip of our beer, which is also being sold to us as an advertisement during the live broadcast. This PSA makes those other ads look overly kind.
the advertisement was Powered by Brett Ratner – Hollywood creatives recently faced criticism for their Amazon-funded documentary on Melania Trump, as well as their direction Connection to the Epstein files – and appears to ignore the fact that the former heavyweight is a convicted rapist and abuser. was funded by Make Americans Healthy Again The initiative, the brainchild of U.S. Secretary of Health and Human Services (HHS) Robert F. Kennedy Jr. Kennedy is a man known for discovering there’s a worm in his brain And are spewing unfounded medical claims, including the notion that Tylenol “causes” autism and that COVID-19 is a Bioweapon designed to target specific breeds.
Fat people being attacked en masse by the US government is nothing new.
The administration has its own ties to billionaire tech experts, many of whom have invested heavily in Wellness Places and Influencers Who promote alternative science and fad diets. Tony Lyons, head of the MHA centre, said he An undisclosed amount of billionaires were solicited to fund the PSA.. If you go to the officer RealFood.gov The website — linked at the end of the PSA and now rebranded with spooky black-and-white text and Tyson’s image — will have you encounter an AI chatbot at the very bottom. It is designed to help Americans learn about “real food.”
The MHA claims it is tackling the “childhood chronic disease crisis” and nationwide health concerns, as noted by medical experts Baseless, conspiracy-based “science.Under Kennedy, the MHA’s strategy has been to bypass decades of medical research, reduce vaccine infrastructure, shrink the nation’s health agencies, and even redesign the standard food pyramid. It has also determined that obese people are a national crisis.
Credit: Mashable Screenshots / HHS / RealFood.gov
Instead it has chosen to invest in the ideals of the manosphere, promoting hypermasculine, fitness-based solutions to mental and physical health. Thus it’s remarkable that MAHA would choose Boxer, of all people, to be the face of the “real foods” movement, says clinical dietitian, MAHA critic and host Jessica Wilson. make it weird podcast. Wilson points to statements by both Kennedy and Secretary of War Pete Hegseth comparing obesity to obesity lack of military preparedness.
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Online, the MAHA crowd rallied for the spot and wrote that it “Declaration of war on obesity.” But professionals know that this is not the way to promote healthy eating, even if that were MAHA’s goals.
“A Super Bowl ad sponsored by the Department of Health and Human Services used blatant suicidal ideation, weight-loss language, and ethical food rhetoric, then HHS Secretary RFK Jr.’s official GovernmentX account augmented it with an AI-generated image and a vague slogan.” wrote Dr. Zachary Rubin, an allergist and online manufacturer Known for exposing viral medical myths and advice. “This isn’t just ‘edgy’ messaging. This is a failure of public-health ethics.”
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Tyson is known for his unconventional diet, but one that includes the appendages of his rival opponents, not “a pint of ice cream every hour” as the advertisement suggests. Users were confused why the athlete was the face of the PSA – when was Tyson known for being extremely overweight? And what is he really asking all of us to do? There is no call to action, no acknowledgment of the corporate interests that have shut down access to processed foods instead of whole foods. It does not highlight federal food programs or address the health and economic disparities that cause wide nutrition gaps for Americans. It also ignores that weight is not the sole determinant of health, and reinforces the idea that obesity is inherently fatal. It is not.
“There was nothing in that ad about making people healthy. It was about conforming to a certain body type,” says Tigress Osborne, executive director of the American Medical Association. National Association to Advance Fat Acceptance (NAAFA). “People deserve meaningful health care, for mental and physical health care, no matter what body they’re in. Instead, this is using anti-obesity to fan the flames of emotion.”
Basically, a hateful message for fat people that is worth millions.
Osborne says, “The need to conform to a particular aesthetic and a particular acceptable body type goes hand in hand with fascism and nationalism.” “We see those tactics being adopted in government and public policy. The American government attacking fat people en masse is nothing new.”
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Treating larger-bodied people as a monolith rather than as individuals with individual health journeys, the ad takes advantage of an uncertain online media moment, in which users are being exposed to fatphobic content and pro-weight loss ads that are using celebrities to sell products.
Wilson says, “If they cared about the health of Americans, they would not have a sex offender as the face of their Super Bowl advertising and their official website. This is completely inconsistent with the desire to enhance or improve the health of Americans and children. As clinical dietitians and health professionals know, trauma, including sexual violence, will lead to unhealthy children.”
The message of the Mike Tyson PSA puts it all on the table, served next to the processed foods we’re encouraged to eat on Super Bowl Sunday: You should be thin, and if you’re not, shame on you.
Body neutrality is a way of rejecting diet culture. It means this.
If you feel you want to talk to someone about your eating behaviors, text “NEDA” to the Crisis Text Line at 741-741 to connect with a trained volunteer or go to the National Eating Disorders Association. website For more information.
If you are feeling suicidal or experiencing a mental health crisis, please talk to someone. You can call or text the 988 Suicide and Crisis Lifeline at 988, or chat here988lifeline.org. You can reach Trans Lifeline by calling 877-565-8860 or The Trevor Project at 866-488-7386. Text “START” to the crisis text line at 741-741. Contact the NAMI Helpline at 1-800-950-NAMI, Monday through Friday 10:00 AM to 10:00 PM ET, or email [email protected]. If you don’t like the phone, consider using 988 Suicide & Crisis Lifeline Chat. is here List of International Resources.
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