Apple is keeping the entry level for iPhones at $599, according to bloombergMark Gurman. In the latest Power On report, Gurman said that the iPhone 17e will be “coming soon” and that it will be priced the same as its predecessor.
Given that we’re almost a year away from the announcement of the iPhone 16e, we’re about to get a successor to Apple’s more affordable smartphone. According to Gurman, Apple has upgraded the new budget-friendly iPhone with MagSafe charging and the A19 chip seen in the iPhone 17 base model. Gurman said the iPhone 17e will also get Apple’s latest in-house cellular and wireless chips.
In our review of the iPhone 16e, we weren’t particularly sold on its limited camera capabilities, especially when compared to the release of the iPhone 17 a few months later. However, for the same $599 price, Apple’s iPhone 17e is getting some notable upgrades and will compete with Google’s Pixel 10a. More specifically, Gurman expects Apple to target emerging economies and enterprise demographics with the iPhone 17e. While Apple faces a lot of competition in overseas markets, iPhone sales are experiencing a resurgence in China. Apple is projecting strong sales of iPhones across Asia, especially China and India.
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