Amazon’s Black Friday officially starts on November 20, but in reality, it’s already well underway. Over the past week or so, we’ve been seeing retailers dropping a number of good Black Friday deals, and the latest one Fire TV Stick 4K Max Is one of the best. Right now, you can buy the Streaming Stick for just $34.99 ($25 off) at Amazon, Best Buy, and Target (through November 15), which matches its 2025 record low and is just $2 less than its best price ever.
If you’re already involved in Amazon’s ecosystem, this streaming device is a great option. It offers deep Alexa integration, letting you search by actor or storyline and even issue specific commands like “Alexa, turn to ESPN on Sling TV” using the included Alexa voice remote. You can turn your screen into an Echo Show smart display to show reminders, your calendar, or control compatible smart-home devices — including pulling up a camera feed without interrupting your show. And when you’re not actively watching, the Fire TV Stick 4K Max can help your screen blend into your home by displaying over 2,000 fine art or customizable AI-generated images.
Apart from offering great tricks, the Fire TV Stick 4K Max is also a good 4K streamer with support for all major services including Netflix, Disney Plus, and HBO Max. You also get Dolby Atmos, Dolby Vision, and HDR10 Plus, as well as some welcome upgrades over its excellent predecessor, like faster performance, 16GB of storage, and Wi-Fi 6E support.