Chris Marszalek, CEO and co-founder of crypto and stock trading platform Crypto.com, has purchased an expensive website. In this case it’s AI.com, which was once valued at $100 million, which will serve as the online home for their new company of the same name. The website launch is being tied to a Super Bowl ad that will air this Sunday.
AI.com’s core offering is an AI agent that “works on the user’s behalf – organizing work, sending messages, executing actions on apps, creating projects, and more.” It’s similar in concept to what companies like OpenAI, Anthropic, and Google are promising with their own agents and agentic features, and notably lacks hard details. Users can create multiple agents with AI.com and have them perform a variety of tasks — the company’s press release mentions stock trading and updating a dating profile, for example — while remaining permission-based and private. It’s unclear whether AI.com is offering its own AI models or licensing models offered by other companies, but clearly what it offers, both for free and through planned paid subscriptions, will be flexible.
Like Crypto.com’s big push into the mainstream in late 2021 and early 2022, AI.com is arriving at a particularly hype-filled time in the AI industry. Anthropic’s Cloud Code and Cloud Cowork tools have been hailed as proof that AI can indeed make people more productive, so AI.com’s decision to pursue its own agent is timely.
Of course, after Crypto.com’s big Matt Damon ad in 2021 and the Super Bowl ad in 2022, Bitcoin prices hit an all-time low in June 2022. Ironically, Marszalek’s AI.com is also launching during a particularly bad “crypto winter” that has driven Bitcoin’s price below $66,000, a huge drop from its price of $127,000 in October 2025. This does not mean that AI.com is a basis for inflating CEO promotion balloons. More likely, it is a sign that the future of AI may be as unpredictable and volatile as that of cryptocurrencies.
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