I knew Black Friday Kindle deals were coming. I test e-readers for a living, and in addition to trying out the latest devices, I also keep an eye on prices, especially during shopping holidays. Retailers consider November 20th the official start of Black Friday, so my first instinct this morning was to look at Kindle prices and…wow! I was hoping for good Kindle deals, but we got disappointing deals. In fact, Amazon is ready to beat its prices this Black Friday, which can be best seen by the markdown on the basic Kindle – now only $79.99
Kindle Paperwhite is getting the most attention these days. This is Amazon’s fastest and most advanced e-reader, but it overshadows the equally excellent basic Kindle. The basic Kindle is a small e-reader with a 6-inch screen. Its compact size makes it the perfect handheld device – I often wish the Kindle Paperwhite was that size. I think the basic Kindle would have been my favorite Kindle if it were water resistant – I’m a beach girl.
Where the basic Kindle beats every other e-reader – from Kindle and beyond – is on price. When not on sale, the Kindle is available for just $109.99, making it the most affordable e-reader we’ve tested. During Amazon’s October Prime Day, the price of the device dropped to $84.99, which was its lowest price ever at the time. I thought Black Friday would bring back the same price, but Mashable contributor Christina Buff was more optimistic, predicting it would drop to $79.99. I’m very happy to say that Christina was really right on the money.
The price of the basic Kindle has dropped to $79.99 during Amazon’s Black Friday sale. This is officially the lowest price ever, breaking its previous record of $84.99 during Prime Big Deal Days. That’s a 27% discount, knocking $30 off its $109.99 list price. Amazon is quite conservative with its Kindle deals, so I’m confident this is the best price for the device. So don’t wait to buy. Get a basic Kindle right now and make yourself, or someone on your list, very happy (and well-read) this holiday season.
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Want to shop more Black Friday Kindle deals? Check out our full guide, which we’re keeping updated with the latest deals on e-readers, accessories, and books.