BBC program in 1957 panorama One of the first April Fools’ Day hoaxes aired on television. Above, you can watch a fake news report from Switzerland, narrated by respected BBC journalist Richard Dimbleby. Here’s the basic premise: After a mild winter and the “virtual disappearance of the spaghetti weevil,” residents of Ticino (a Swiss canton on the Italian border) harvested a record-breaking spaghetti crop. Swiss farmers pluck strands of spaghetti from trees and lay them out in the sun to dry. Then we asked Swiss residents to enjoy a fresh pasta meal for dinner – as if going from farm to table.
The spoof documentary was started by BBC cameraman Charles de Jager. He recalled a schoolteacher from his childhood in Austria jokingly saying, “Boys, you are so stupid, if I told you that spaghetti grows on trees, you would believe me.” Obviously he was right. Years later, David Wheeler, producer of the BBC segment, recalled: “The next day [the broadcast] There was a lot to do because there were a lot of people who would go to work and say to their coworkers ‘Have you seen that extraordinary thing? panoramaI never knew about spaghetti.’ An estimated eight million people watched the original program, and, decades later, CNN called the broadcast “the greatest hoax ever conducted by any reputable news establishment.”
If you would like to sign up for Open Culture’s free email newsletter, please find it here. This is a great way to see our new posts bundled into a single email every day.
If you’d like to support Open Culture’s mission, consider donating to our site. It’s hard to rely 100% on ads, and your contribution will help us continue to provide the best free cultural and educational content to learners everywhere. You can contribute through PayPal, Patreon, and Venmo (@openculture). Thank you!
Related Content
When Neapolitans ate pasta with bare hands: watch footage from 1903
“Moon Hoax Not”: Short film explains why it was impossible to fake a moon landing
Neil Armstrong sets straight the internet truther who accused him of faking the moon landing (2000)
When Italian Futurists Declared War on Pasta (1930)