By Nahla Abdur-Rahman
1 December 2025
Brown admitted that he had to expand his security team due to the response he received.
Tabitha Brown is speaking out against the backlash she has received over her response to the Target boycott.
The content creator and entrepreneur reportedly had to step up security after being caught in the crossfire during protests against Target. Many in the Black community earlier this week called out the retailer for reducing diversity, equity and inclusion initiatives.
While supporters of the boycott did the same, Brown took a different approach to the demonstration. Brown emphasized how refusing to shop at Target would harm Black and Brown business owners whose products were still on its shelves. According to AfroTech, Brown has also signed a licensing deal with Target for her haircare line, which is stocked in stores.
Although Brown felt she was advocating for small businesses, others called her approach tone-deaf. He has since clarified his opinion on the matter on iHeart’s “Not My Best Moment” podcast, hosted by fellow influencer and comedian, KevOnStage.
“I have multiple businesses. Don’t worry about me. But these other people, and I said this in the video, some of these Black-owned businesses, are coming into the store for the first time. That’s why I was really upset because Target, you all actually did this right before the Black History Month launch. You all know what it’s going to do to these businesses. You know how long it takes to get there,'” she explained.
If there were large-scale protests, she wanted to be the voice for the other side of the coin. He warned that if these companies’ sales were disappointing, Target could remove them from shelves, thus taking away this exposure opportunity.
“I was trying to educate people about what’s going to happen for these small businesses. Because some people are like, “I’m not boycotting.” I’m like, “Listen, I understand. But if you do, great. If you decide not to do this and go to Target anyway, please only buy black. “Just support those businesses because the numbers don’t lie.”
She exposed the misinformation spread about Black businesses at Target, while also wanting to point out the stark reality that Buy Black supporters did not patronize these companies.
Brown continued, “There were a lot of lies being spread like, ‘They took all the black businesses out of Target.’ I said, ‘No, they haven’t done that yet.'” “They haven’t done it because they legally can’t do it, but they may when the fiscal year comes to a close, and they start looking at the numbers, saying, ‘Oh, this was your forecast, and this is where you came up with. You couldn’t complete the numbers.’ Now, he has a reason to remove them. This is what I have tried to convey.”
While boycott organizers such as pastor Jamal Bryant spoke out against Brown, she says he falsely claimed he had more power and agency in his Target deal than he actually did. Brown could not easily remove her products from stores without taking legal and financial risks. However, the controversy helped further his business acumen.
Brown also mentioned that he had to increase security after people contacted him about the boycott. She doesn’t forget her time in a negative light, but still believes her intentions were good, that she was committed to the future of small businesses.
Now, she has included a dual-ethics clause in all of her contracts, which allows her to legally disassociate from brands that no longer align with her values.
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