OpenAI is planning to integrate its video generator tool, Sora, directly into ChatGPIT, just months after launching Sora’s standalone app, insiders told The Information.
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While the TikTok-style app will still be available to users, insiders say, the move shows that OpenAI is putting most of its effort into strengthening ChatGPT. The integration of Sora and the processing demands that come with it will cost the company money — OpenAI estimates it will spend $225 billion to run its models between now and 2030 — but it will be able to recoup those costs if ChatGPT remains the dominant chatbot on the market. OpenAI can also monetize video creation itself, a strategy they have rolled out for users on the Sora app.
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Sora 2 has had its ups and downs since its launch last year. OpenAI received a $1 billion investment from Disney in a deal that included licensing the entertainment giant’s characters for use by ChatGPIT and Sora users. The model was widely criticized after generating several problematic deepfakes of historical figures and infringing Hollywood IP.
In February, after being sued by the social media app Cameo of the same name, a judge ordered OpenAI to stop using the word “Cameo” to describe its in-app AI likeness tool. Broadly speaking, the app has seen a decline in popularity among users.
The company has adjusted its priorities for its tentpole chatbot over the past few months, including moving away from its proposed shopping integration and launching native ads for ChatGPT as a reinvestment aimed at growing the chatbot’s user base and profits. The company is emphasizing the multimodal capabilities of ChatGPT. Last week, OpenAI announced new dynamic visuals for chatbot users, providing more detailed, interactive visual context for math and science questions.
Disclosure: Mashable’s parent company Ziff Davis filed a lawsuit against OpenAI in April, alleging it infringed Ziff Davis copyrights in the training and operation of its AI systems.
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