Barry turned his TikTok fame into OnlyFans fortune. In her first month on the adult platform, she made $8,000, she says. This increased to $40,000 the following month, and eventually she became so popular that she made $300,000 in 30 days. “It took five and a half years of just posting on multiple different platforms every single day,” Bere says. He liked the taste of success. But the demands of the industry also took their toll and by 2025, Bere, who felt he and his partners deserved better working conditions, decided to create his own platform.
In April, they launched Hidden, the first adult platform owned and operated by sex workers. Known as the “anti-OnlyFans”, Hidden wants to prove that better conditions for the industry are only possible when the people in charge actually come from the world they are profiting from.
Hidden is TikTok’s version of OnlyFans – an intuitive and intuitively designed creator-friendly platform, where in exchange for Korean skin care tips and Get Ready With Me videos, you’ll get a For You page with videos that include all kinds of adult content: from oral and BDSM to dildo play and lingerie videos.
“In this industry, no one expects anyone to be able to change anything. We have to drive all the traffic from our social media to OnlyFans ourselves. And we’re getting more tired every year, because all the promotion depends on us.” To fix this, Bere created Hidden Around Discoverability. “Innovations like adding a ForYou page make it easier for girls to create promos. It creates an ecosystem where we’re bringing in all the fans that are being broadcast to everyone,” she says, which helps girls who don’t have a large following.
Bare says Hidden is about giving creators more control, and many of its features reflect that mission by creating avenues for “passive income and promotion.” Hidden takes an 18 percent cut (compared to 20 percent on OnlyFans). It also has charge-back protection up to $2,500, which prevents customers from incorrectly disputing payments with their credit card companies and receiving a refund. There’s a Creator Store for people who “want to buy 50 videos at midnight,” she says, adding that about 80 percent of a creator’s income “comes from selling messages, long-form videos, or special bundles.” Each creator also has a contact person who is familiar with their account and will respond to any questions within 24 hours. All of these features are present in some form or another on other adult sites. The hidden one just happens to bring them together for the first time.
“I made most of my money on OnlyFans, so I can’t hate on it at all,” Barry says, describing hidden marketing as the anti-OnlyFans. “They exist in the same realm. But I think Hidden just offers things that I’ve felt for a long time that we were always missing.”
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