CES 2025: Samsung’s new AI robot assistant Bailey
“Available to consumers this summer, Bailey will be able to engage in natural, conversational interactions to help users manage the home environment, including adjusting lighting, greeting people at the door, personalizing schedules, setting reminders, and more,” the press release says, pointing to Google Gemini’s implementation of the robot.
It’s now 2026, and Bailey still hasn’t come out. Bloomberg reported today that the device “has been shut down indefinitely.” The publication notes that a spokesperson for the company called Ballie an “active innovation platform” for internal use, which is a far cry from referring to it as a gadget that people will eventually be able to purchase.
“After several years of real-world testing, it continues to inform how Samsung designs spatially aware, context-driven experiences, especially in areas like smart home intelligence, ambient AI, and privacy-by-design,” a Samsung spokesperson said in a statement to Bloomberg.
The website to register “to be the first to meet Bailey” is still up, and it’s possible that Samsung may still release Bailey.
But for now, Samsung can’t be confident that Ballie will consistently deliver its advertised features over the long term and/or generate enough interest from people who can afford to pay the potentially high price for a home robot. With many technology companies rethinking their approach to chatbots, AI in smart speakers, and home robots, Samsung may have decided it would be more prudent to extract features from Bailey for use in other products. Bailey needs to do a thorough exploration of how it can be more useful and reliable before Samsung comes to market – if it does.
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