In addition to calling Bixby or Gemini, Galaxy S26 users will be able to call Perplexity by saying, “Hey, Plex.” The integration of Perplexity into Galaxy AI is just one element of the company’s embrace of a “multi-agent ecosystem.”
Often, people will use different AI agents for different tasks, depending on where their strengths lie. So Samsung is opening up the ability to integrate various agents into the OS. Hey, there’s no transparent version of the app baked into Galaxy phones to get instant answers to Plex questions. Perplexity will have access to Samsung Notes, Clock, Gallery, Reminders, and Calendar, as well as select third-party apps, though Samsung didn’t say specifically which apps.
Samsung believes that people will increasingly use AI to interact with their phones. But, as we have learned, people can develop strong attachments to particular AIs. So the company is betting that giving people the freedom to put whatever agent they want at the center of their phones will help differentiate them from competitors like Apple and Google.
Of course, Samsung’s next Unpacked event is just around the corner. I’m sure we’ll hear more about Galaxy AI and Samsung’s vision for a multi-agent future on the 25th.
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