After introducing age verification last year, Roblox aims to increase the number of players over 18 on its platform. As noted in its 2025 year-end earnings report, 45 percent of Roblox’s daily active users have completed age verification as of January 31. Of those who have confirmed their age, 27 percent are adults. Roblox also reported that this age group is spending more money on its platform than users under 18.
Roblox plans to try to draw more adult players by expanding certain “high-fidelity” genres to its platform, as stated in the earnings report: “We are prioritizing some of the largest and highest-monetization genres in the gaming market – like shooters, RPGs, and sports and racing.” Roblox is also placing more emphasis on performance and graphics quality to attract an older audience.
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