The report doesn’t include any information about pricing, but does say that Apple is ramping up the pace with hopes of releasing the product in early 2027. Twenty million units are planned for launch, which suggests that the company does not expect it to be a sensational consumer success at launch like some of its previous products, such as AirPods.
Some time ago, it was reported that OpenAI (the company behind ChatGPTT) was planning to release its own hardware, although specifications and form factor were not publicly known. Apple expects fierce competition there, as well as with Meta, with whom Apple was already expected to compete in the emerging and related smart glasses market.
Apple has experienced significant internal turmoil over AI, with former AI chief John Giannandrea’s conservative approach to the technology promising a usable, actual LLM-based Siri or other products. Analysts expect Apple to remain competitive in this area with other Big Tech companies.
Just a few days ago, it was revealed that Apple would be using Google’s Gemini large language model for Siri’s LLM overhaul. Other AI-powered products like smart glasses and in-home smart displays are also planned.
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