OpenAI president Greg Brockman commented on X with a tweet, calling the story “fake news” and OpenAI spokesperson Lindsey McCallum Remy wrote, “This is completely fake.”
Looking at it carefully, the fact that the account that “found” the ad was brand new was remarkably convenient. The “Winaheda” Reddit account behind the original post has now been deleted, but a search through the Internet Archive reveals that just a year ago, the person behind it was looking to grow his business as a bookkeeper in Santa Monica – it would be quite a career change to suddenly become the person working on OpenAI and Jony Ive commercials for Super Bowl LX.
Whoever was behind this hoax had been working on it for some time and was reaching out to spread their story on multiple fronts. Max Weinbach tweeted screenshots of an email he received a week ago, offering to promote a tweet about an OpenAI hardware teaser ad featuring Alexander Skarsgård, which apparently came with an actual $1,146.12 payment. And Proverb Reporter Gillian Follett tweeted in her name earlier today about a “fake headline” that mischaracterized a story about OpenAI changing its Super Bowl ad, while OpenAI CMO Kate Rauch mentioned an “entire fake website” that was trying to endorse the same thing.
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