Users of ChatGPIT’s free and Go plans in the US may start seeing ads now that OpenAI has started testing them in chatbots. The company announced plans to bring advertising to ChatGPTT. At the time, the company said it would display sponsored products and services that are relevant to logged-in users’ current interactions, although they could disable personalization and “clear the data used for ads” whenever they wished.
“Our goal is to support broader access to more powerful ChatGPT features for ads, while maintaining people’s trust in ChatGPT for important and personal tasks,” OpenAI wrote in a blog post. “We’re starting with learning, listening, and testing to make sure we get the experience right.”
These ads will appear below the chat. They are labeled and separated from ChatGPT’s replies. Advertisements will have no impact on ChatGPTT’s responses.
Ads will not appear when users are interacting with ChatGPT on regulated or sensitive topics such as health, mental well-being or politics. Users under 18 will not see ads in ChatGPT during the trial. Additionally, OpenAI says it will not share or sell users’ conversations or data to advertisers.
A source close to the company gave this information cnbc OpenAI expects ads to account for less than half of its revenue in the long run. Currently the company also takes a cut of items purchased through its chatbot through the Shopping Integration feature. also according to cnbcOpenAI CEO Sam Altman told employees on Friday that the company will deploy “an updated chat model” this week.
The tests come after Super Bowl ads run by Anthropic, which mocked OpenAI to begin with. Anthropic’s spot stressed that although “ads are coming to AI,” they won’t appear in its own chatbot, Cloud.
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