Ticketmaster has responded after singer Olivia Dean was criticized over the unfair pricing of resale tickets for her upcoming tour.
The ticket sales and distribution company shared a press release Thursday saying it supports the Grammy-nominated singer’s “desire to keep live music accessible and ensure fans have the best access to affordable tickets.”
In doing so, Ticketmaster vowed to limit all future resale prices of tickets for “The Art of Loving Live” tour on its site and also said it would refund fans for any markups already paid to resellers.

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“Ticketmaster has activated a face value exchange for the tour, effective immediately but without transfer restrictions, to ensure that any future ticket sales on its site are capped at the original price paid – with no additional fees,” the company said in its press release. “It was the first ticketing service to offer face value exchange in 2019 and continues to offer artists the right to cap resale prices before they go on sale,” he said.
The press release stated that fans who purchased resale tickets on Ticketmaster’s website will receive “a partial refund reflecting the difference between the original tour price and the higher price charged by the reseller. Ticketmaster does not receive a markup on those tickets, but is taking steps to absorb this refund cost for fans.”
The press release says refunds will be processed by December 10, but may take additional days to post depending on individual banks.
In response to Ticketmaster, a note from Dean was sent to his club’s customers.
“after “In multiple conversations with my team, Ticketmaster and AXS have agreed to refund the difference to anyone who paid more than face value for a ticket and that all future resale prices of tickets will be capped at face value for the North American tour,” the statement began.
“Each artist and their team should be given the option to set a resale limit at face value before selling, so that the live music venue remains accessible to all,” he said. “The The secondary ticket market is an exploitative and unregulated space and as an industry we have a responsibility to protect people and our community. Thank you Thank you for your patience and I look forward to seeing all of you real humans on the show. Stop the bots.”
“Good Morning America” has contacted Dean’s representative for comment.
The move comes after the “Man I Need” singer responded to Ticketmaster’s resale prices on her Instagram Story on Nov. 21. Dean commented on the prices after some fans became frustrated that hosting sites Ticketmaster and AXS were constantly crashing and thousands of tickets were available for resale. Some of the resale tickets were worth close to $1,000.
While some filed complaints about its website, Ticketmaster’s site continued to operate normally during the Olivia Dean ticket sale.

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According to People, Dean wrote, “(Ticketmaster), (Live Nation), (AEG): You are providing a disgusting service. The price at which you are allowing tickets to be resold is disgusting and completely against our wishes. Live music should be affordable and accessible, and we need to find a new way to make that possible. Be better.”
He also wrote on his story an hour earlier: “I’m sorry there appears to be an issue with ticket resale and pricing,” he said, according to People. “My team is currently looking into this. This is extremely disappointing as the last thing I want is for someone to be scammed or overcharged for our show. Please be cautious of purchasing tickets in the comments section as this is likely a scam.”
According to Ticketmaster, demand for Dean’s upcoming tour was very high. The singer, who is nominated for Best New Artist at the 2026 Grammys, added three additional nights at Madison Square Garden for fans.
They announced the tour earlier this month with pre-sales for the tour starting on November 18.
Dean will kick off “The Art of Loving” tour in San Francisco, CA in July and travel through cities including Los Angeles, Denver, Boston and New York City before finishing the tour in Austin, Texas in August.
editor’s Note: This story has been updated to reflect that Ticketmaster’s website was operating normally during the Olivia Dean ticket sale.
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