According to Italian law, the price increases that Netflix has issued or will issue after April 2025 are legal. At that time, Netflix adjusted its terms, saying that the terms of the contract could one day change due to technical, security, or regulatory requirements, to clarify clauses, or to provide for changes to the service, Il Sole 24 Ore reported.
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Movimento Consumatori said in its announcement, according to Google Translate, that Netflix was “ordered to reduce its current subscription prices to an amount equal to the unlawful increase.”
“For example, a premium customer who activated the subscription in 2017 and who pays €19.99 today is entitled to the same service for €11.99, while a standard customer who paid €13.99 will have to pay €9.99,” the advocacy group said.
If Netflix fails to reduce prices and return the money to customers, Movimento Consumatori will launch a class-action lawsuit, Alessandro Mostasio, the group’s president, said in a statement.
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In a statement, a Netflix spokesperson said Netflix is appealing the decision, Il Sole 24 and reports.
“We take consumer rights very seriously and believe that our terms and conditions are always in line with Italian law and practice,” the spokesperson said.
In the meantime, the ruling represents a huge and unique victory for many streaming customers who believe prices have gotten out of control. Although streaming services originally introduced as a cheap, simple alternative to cable, subscription prices are skyrocketing. In some cases, the increase has come amid fewer features and content quality and more advertisements.
As customers move toward streaming over broadcast TV, uncontrolled price increases are becoming increasingly problematic. While this month’s decision only affects Italian customers, it reflects the dissatisfaction that streaming customers around the world have with providers’ prices.
The ruling could also open the door to further legislation against Netflix or other streaming services, especially in the European Union, over past pricing changes.
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