Netflix’s advertising business has more than doubled its ad revenue to $1.5 billion from 2024 to 2025 — and is on track to grow. “We hope that [advertising] “The business will almost double to about $3 billion in ’26,” Netflix co-CEO Greg Peters said during an earnings call Tuesday, hours before live viewer voting was enabled. star search events. “We are making good progress, and there are vast opportunities ahead of us.”
The surge comes as Netflix’s ad-supported streaming subscriptions continue to grow, with the company’s $7.99 per month plan reaching more than 94 million people per month by May 2025. Netflix aims to launch more AI-powered tools for advertisers this year, based on a format that allows companies to blend their ads with scenes from the streaming service’s shows and movies. Peters says the company also plans to introduce “interactive video ads” in the second quarter of this year.
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